Apple incorporated

This value proposition is very effective because Mac is simply trying to imply that its relatively higher cost is a mark of genuine quality and standard of a product offering. By going for quality, Mac implies that incurring further costs in the future will be minimized which means savings at its bottom line. Mac basically tries to ensure safety which is becoming an increasing concern among consumers in the age of fast-paced technological advancement.
Personally, buying computer products requires careful selection based on style and performance. Mac is more into performance aside from its high elegant designs. Mac is more into innovation catering to the needs of the market. This makes Mac as an excellent brand that will substantially last as implied by its long dominance in the market. It is good at stimulating needs and this makes it a cut above any other leading brands in the market.