- Published: October 30, 2021
- Updated: November 10, 2021
- University / College: University of Rochester
- Language: English
- Downloads: 27
Desired Job Position: Assistant Marketing Manager Table of Contents Job description of my expected entry-level job Page 3 Salary ranges (from 3 sources) Page 4 Summary of informational interview Page 5 Personal statement Page 6 List of 10 target companies Page 7 References Page 8 Job description of my entry-level job Assistant Marketing Manager The Assistant Marketing Manager is the entry-level position in brand management. The Assistant Marketing Manager works with the Marketing manager and assists in the development of all aspects of brand management.
The Assistant Marketing Manager is responsible for maintaining the budget and business plan for one or multiple brands. The Assistant Marketing Manager also analyzes the statistical performance of the brand/brands. Salary Ranges Salary: $43,000 -$41,000 in Miami -$44,000 in Los Angeles -$53,000 in New York City http://www. indeed. com/salary/Assistant-Marketing-Manager. html $50,000 -$49,000 in Miami -$56,000 in Los Angeles -$63,00 in New York City http://www. simplyhired. com/a/salary/search/q-assistant+marketing+manager 55,000 (Miami/Ft. Lauderdale) http://www. glassdoor. com/Salaries/miami-assistant-marketing-manager-salary-SRCH_IL. 0,5_IM558_KO6,33. htm Summary of informational interview For my informal interview, I decided to meet with the Trade Marketing Manager for Bacardi U. S. A. Inc, Marysol Fernandez. Marysol has been with Bacardi for 13 years. She has a Bachelors in Business Administration. She acquired her first job at Bacardi (Sales Promotion Coordinator) through an agency. Marysol helped me discover which job title I was seeking.
The Assistant Marketing Manager is the entry-level position I’m looking for after I graduate from FIU. Marysol explained to me the basic functions and job duties that deal with an Assistant Marketing Manager. She described the responsibility of maintaining the budget. The Assistant Marketing Manager is responsible for the marketing endeavors of the brands they are overseeing. In Bacardi, one Assistant Marketing Manager can be in charge of the budget for the Bacardi Rums products. Before the budgeting, a business plan is compiled for the year and divided into quarters.
The Assistant Marketing Manager is responsible for maintaining the plan, making sure activities are performing the way they should, and making sure there are no errors throughout the year between the business plan and the budget. The Assistant Marketing Manager is also responsible for analyzing the success of their marketing strategies in the markets. If the previous year’s investment on samplings for Bacardi Rum left a low return on investment, then this year’s budget for that department would be less. These were the main duties for Bacardi’s Assistant Marketing Manager. Contact Information of Interviewee:
Personal Statement I learned a lot of information about my future profession with this assignment. It was expected because I knew next to nothing about what I wanted to be. It is one thing to take marketing classes, and another to know what someone in marketing actually does. In all honesty, I didn’t choose to go to FIU to major in Marketing. I went to college because that’s what one is supposed to do after high school, and after two and a half years of trying to decide on a major, I reluctantly settled with marketing.
When someone asks about my major, I answer them, but not with any hint of passion. After my interview and research on what someone in my field actually does, there is now a hint of passion. There is now a lot less doubt in what I’m studying and a lot more interest. I’ve discovered that my interest and potential passion also depends on the company I would work for. If I could work for companies that I love, like Marvel Entertainment or Fueled By Ramen, then I would have a great amount of passion for what I do and have more interests in my day to day activities.
Now that this assignment has ignited some passion in me for this career, I have developed a sense of being behind. Most people at my level are working at internships or have been working at internships, while I’ve been working at a retail store for almost two years. Next semester is my last, so in order for me to catch up, I need to start applying for internships now. While researching careers, I’ve also discovered many internships that I’m interested in. I need to take advantage of this and start applying now. This project has helped me put things into perspective. I now know what to expect and what I have to do.
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