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Marketing management assignment

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Strengths Strong Management (Shakey’s) Strong management can help Shakey’s reach its potential by utilizing strengths and eliminating… Size Advantages (Shakey’s) Size advantages lower Shakey’s’s risks. The larger Shakey’s gets, the more resources they have to… Technology (Shakey’s) Superior technology allows Shakey’s to better meet the needs of their customers in ways that… Cost Advantages (Shakey’s) Lower costs lead to higher profits for Shakey’s. A low cost leader can undercut rivals on price… Customer Loyalty (Shakey’s) When given a choice, customers are loyal to Shakey’s. Instead of targeting all customers, Shakey’s…

Weaknesses Customer Service (Shakey’s) Weak customer service hurts Shakey’s’s reputation and causes customers to flee to competitors, who… Opportunities Innovation (Shakey’s) Greater innovation can help Shakey’s to produce unique products and services that meet customer’s… New Technology (Shakey’s) New technology helps Shakey’s to better meet their customer’s needs with new and improved products… New Products (Shakey’s) New products can help Shakey’s to expand their business and diversity their customer base… New Markets (Shakey’s) New markets allow Shakey’s to expand their business and diversify their portfolio of roducts and…

Threats Bad Economy (Shakey’s) A bad economy can hurt Shakey’s’s business by decreasing the number of potential customers… Intense Competition (Shakey’s) Intense completion can lower Shakey’s’s profits, because competitors can entice consumers Shakey’s SWOT Analysis Profile away… What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. See WikiWealth’s SWOT tutorial for help. Remember, vote up the most important comments. Check out WikiWealth’s entire database of free SWOT reports or use our SWOT analysis generator to create your own SWOT template.

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