- Published: October 31, 2021
- Updated: October 31, 2021
- University / College: University of Cambridge
- Level: High School
- Language: English
- Downloads: 6
PROMOTE INNOVATION AND CHANGE As a particular case study on innovation and change, lets consider the food and drink sector(say any energy drink ,for example Red
Bull). The innovation and change to be brought in, in this case
would be change in the packaging and a making of a new flavour.
The first thing hat needs to considered , after the decision is made
to bring about innovation and change, is to examine the Element of
Competency(EOC) of the employees and their response (both
initial and prolonged) to the idea of change.
1. Innovation management and change programs depends on
close cooperation among all the functional sections of the
organisation, its suppliers and most importantly, the customers.
This, again demands understanding of the roles and responsibilities
of the organisational framework where the technological
development and new product commercialisation takes place while
listening to the voice of the customers. Off course, prior research is
2. The Risk Factors that may constrain any attempt at change in
Work Place would be :
Element of Competency of the employees-
that would consider how much are employees competent about the
new techniques or new way of work and whether they possess the
right kind of skills .
Cost- Whether the cost incurring would be more than the allocated
budget is also an important point to take care of
Time frame- The time frame required to train employees and put
the change into practice and eventually producing the finished
product (of making better designed cans for Red Bull) can exceed
the stipulated time-period.
3. Planning for change
Budgeting- For any profit making organisation, the budget for any
project (be it Risk or Innovation Management) which is to be
started should be decided upon and sanctioned beforehand.
Running tests- Different rounds of tests should be conducted
before the changed is planned. Tests give the managers an idea
whether the change program is going to be a failure or success.
Allocation- Prior Allocation is needed in all areas :be it time
allocation, budget allocation or human resource allocation or other
Training Hours- The duration for training the employees or factory
workers are essential at the research level.
4.It is very important for any organisation to bring the right new
products to the market place at the perfect time. This is crucial to
the success of the brand, Red Bull
5.When management set timelines and targets for implementation
to improve WP practices, generally thers is always a resistance
from the employee’s end, Because it is common human nature to
dislike change.But it is the management’s responsibility to convey
them the message in a way they would feel comfortable with and
motivated to work on the program.
Tushman, M. L., & Anderson, P. (Eds.). (1997). Managing Strategic Innovation and Change: A Collection of Readings. New York: Oxford University Press Inc.
Retrived March,2008 from :www.eurofound.europa.eu/emcc/content/source/eu05013a.htm
(workplace innovation – fostering productivity and quality of work)
Geroski, P. (1995). Market Structure, Corporate Performance and Innovative Activity. Oxford: Oxford University Press.
Goffin, K., & Mitchell, R. (2005). Innovation Management: Strategy and Implementation Using the Pentathlon Framework. Basingstoke: Palgrave Macmillan.