Essay, 3 pages (550 words)


Situational crisis communication theory In an attempt to define all types of crisis, there are a number of researchers who have come up with theories that help in understanding events. Crises are usually studied by different disciplines that include psychology, sociology, mathematics, business, and physics. Psychology usually provides a background that is theoretical that rotates around an approach based on mental model. The available theories usually help in understanding the way different people perceive and respond to a crisis (Witt & Morgan 2002, 89).
SCCT prescribes, explains, and describes strategies involved in communication that are used to protect the reputation of an organization when managing crises. The theories usually ensure that the reputation of the company is not dented resulting from a problem or difficulty found in an organization. A company has to communicate with its stakeholders so that they can be well aware of the things that are happening in the company. The theories to show that communication in times of a crisis should be able to maintain and construct perceptions of reality among the stakeholders involved.
The response approaches that are found in SCCT include impression of management, synthesis of work, and image repair. Coombs gave four approaches for communication. The approaches include bolstering, rebuilding, denial, and diminishment.
In any business, there may be a number of crises that may arise; the way the crisis is tackled will depend on the way the manager perceives and reacts to the given situation. The field of sociology usually provides a number of theories that show how a person can conduct himself in case of a crisis (Weick & Sutcliffe 2007, 42). The business field usually examines sense making ways and processes that can be used in leadership to ensure smooth flow of operations in an organization (Ramo 2009, 52).
A business should be perfectly organized to ensure that any difficult situations that may arise are tackled in a perfect manner that will not interrupt with the smooth flow of business. A leader should be creative and innovative in the way he or she solves any crisis or problem that exist in the company (Sellnow, et al 2002, 201). The theories also provide a way in which an organization can cope up with the learning theory. The theory will involve the recruitment and training of new employees in a company (Martin 2009, 123). In conclusion, situational crisis communication theories should be studied to ensure that all problems arising are tackled in the appropriate manner (Ware & Linkugel 1973, 78).
Ramo, J. C. (2009). The age of the unthinkable: Why the new world disorder constantly surprises us and what we can do about it. New York: Little, Brown and Company.
Sellnow, T. L., Seeger, M. W., & Ulmer, R. R. (2002). Chaos theory, informational needs, and
Natural disasters. Journal of Applied Communication Research, 30, 269–292.
Martin . W. (2009). Post-crisis communication and renewal: Understanding the potential for positive outcomes in crisis communication. Handbook of risk and crisis communication. New York:Routledge.
Ware, B. L., & Linkugel, W. A. (1973). They spoke in defense of themselves: On the generic criticism of apologia. Quarterly Journal of Speech, 59, 273–283.
Weick, K. E. (1988). Enacted sense making in crisis situations. Journal of Management Studies, 25, 305–317.
Weick, K. E., & Sutcliffe, K. M. (2007). Managing the unexpected: Assuring high performance in an age of complexity.(2nd Ed.). San Francisco:Jossey-Bass.
Witt, J. L., & Morgan, G. (2002). Stronger in broken places: Nine lessons for turning crisis into triumph.New York: Times Books.

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