Starbucks logo is also inspired by the

Starbucks is named after the first mate in Herman Melville’s Moby Dick.

Their logo is also inspired by the sea – featuring a twin-tailed siren from Greek mythology. Back then their first launch in 1971, the company was a roaster and retailer of whole bean and ground coffee, tea and spices with one store in Seattle’s Pike Place Market. Started with just a narrow storefront, nowadays, Starbucks offered some of the world’s finest fresh-roasted whole bean coffees.In 1981, Howard Schultz (Starbucks chairman and chief executive officer) had first walked into a Starbucks store. From his first cup of Sumatra, Howard was drawn into Starbucks and joined a year later.In 1983, in a trip to to Italy Howard was allured by Italian coffee bars and the romance of the coffee experience.

He was inspired to bring the Italian coffeehouse tradition back to the United States – A place for conversation and a sense of community. He left Starbucks for a short period of time to start his own Il Giornale coffeehouses and returned in August 1987 to purchase Starbucks with the help of local investors.From the beginning, Starbucks was set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection.

Their mission is to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.Today, they are privileged to connect with millions of customers every day with exceptional products and more than 24,000 retail stores in 70 countries.Investor Information•Starbucks went public on June 26, 1992 at a price of $17 per share (or $0.53 per share, adjusted for subsequent stock splits) and closed trading that first day at $21.50 per share.•Starbucks was incorporated under the laws of the State of Washington, in Olympia, Washington, on Nov. 4, 1985.•Starbucks Corporation’s common stock is listed on NASDAQ, under the trading symbol SBUX.

Starbucks entered Australia through its wholly-owned subsidiaries Starbucks Capital Asset Leasing Company, LLC and Starbucks Coffee Company (Australia) Pty. Ltd. (a joint venture between Markus Hofer (Hofer) and Starbucks Coffee International). Company owned and operated retail stores were opened in quick succession. The Starbucks brand in Australia was first aimed to be an “affordable luxury”- that means the customer would be offered specialty coffee in a special ambience which was available at a premium price. In-store, Starbucks tried to maintain the same kind and level of experience that its customers, global enjoyed. By its self-assured expansion strategy in Australia, according to analysts, Starbucks had become a symbol of Americanization and commercialization. However, Starbucks announced in July 2008 that it would close 61 of its 84 stores in Australia in the following month.

Nick Wailes, an expert in strategic management of the University of Sydney, commented that “Starbucks failed to truly understand Australia’s cafe culture.” In May 2014, Starbucks announced ongoing losses in the Australian market, which resulted in the remaining stores being sold to the Withers Group.