The innovative solution to a problem, which

The JugaadInnovation:Thinkfrugal,Be flexible,Generate break through GrowthBy- JaideepPrabhuNavi RadjouSimone AhujaPublicationYear-2012 If you grew up in India,the word “Jugaad” is something that we have lived it.

It means aninnovative solution to a problem, which are of very limited resources. Jugaadis not a wrong mean, but it is a unique way of doing a specific type of work inan easy way.  This book, written by NaviR, Jaideep Prabhu & Simone Ahuja is an economical and flexible approach to innovationfor the 21st century.

The book begins with Simone’s meeting with MansukhPrajapati, who developed a  refrigerator, at a cost of RS 2500 /-, made of clay (it is called Mitticool), and runswithout electricity. Prajapati innovation has made it possible for rural India tohave access to cold water and the ability to store fruits and vegetables for upto three days. Prajapati has no degree in engineering. In fact,he didn’t evencomplete his schooling. That’s innovation at its finest. I have seen many suchJugaad with my own eyes like in rural areas people use cow dung on the floorand walls so that houses don’t get too warm. Last monsoon there was one moreinnovative idea which was trended that was cover for scooters i.

e, the personsitting on scooter doesn’t get wet while rains. The book has hundreds of examplessuch as those drawn from India, China, Brazil, Kenya and a whole lot of otherplaces. All of them work on six principles:1. Seek opportunity in adversity2.

Do more with less3. Think and act flexibly4.  Keep it simple5. Include the margin6. Follow your heart.Jugaad is not only for the peoplewho can’t afford the stuffs but it helps the person to complete the work in anefficient manner.

Book has shown how multinational companies also believe inthis idealogy . It has given examples of  Facebook,Google, PepsiCo, Philips, Renault-Nissan to name just a few all feature there.And yes, the Nano story is there too, along with examples from Siemens, Suzlon,Yes Bank to show that frugal innovation may be the way forward for everyone.Nothing is impossible is the quote which wecan extract from this book.  Companies hire R & Ddepartments for the management of innovation. This tactic has threecharacteristics: big budgets, structured business methods and control ofknowledge.

Rather than follow the jugaad philosophy of “more withless”, Western companies seem to prefer to do more ‘with more.”  The structured approach to R & D isinflexible. While Jugaad allows developers to create new products “faster,better and cheaper.” In todays worldentrepreneur faces multiple challenges which increase the difficulty level todo the business. Therefore, thinking differently is very important In todaysworld.Jugaad shows us various difficulties which businesses face like scarcityof resources,cultural diversity,pace of product development etc.    To overcome thisdifficulties author gave us 6 principles to follow which will help us toovercome this difficulty.

1. Get the opportunity inadversity Those who createbusinesses in developing countries must deal with adversity, including the lackof infrastructure, crippling bureaucracy and regulations, uncertain propertyrights, fragile local policy and the poor people who cannot afford to buy theirproducts. But innovative Jugaad sees these challenges as opportunities.”Your heart knowswhat your mind doesn’t.” 2. Doing more with lessGustavo Grobocopatel is anArgentine farmer, born of generations of subsistence farmers.

He wanted toextend the activities of the family, but the arable land is rare in Argentina.Farm work is rare. Not having the financial resources to develop, Grobocopatelleased land instead of buying it. It contract for the work and rental ofagricultural equipment. In 2010, his company, Los Grobo, became a producer ofsecond grain of Latin America. The attitude correct jugaad can help youaccomplish a lot with very little money.

3. Think and act flexiblyAfter China, India hasmore diabetic – estimated at 62 million – than any other nation. To helppatients with diabetes, Dr. V.

Mohan runs a mobile clinic of telemedicine toserve villages far in the India. Like other innovators jugaad, Mohan is aflexible thinker who understood how to put his ideas into practice. Heexplains: “I wondered: what happens if I can find a service that allowsdoctors to consult remote patients without any group having to move? “Afterthat Mohan established remote diagnostics mechanisms, he could not afford topay technicians for the follow-up of the patients. He persuaded to work forfree.

At his instigation, agency space for the India Government has provided aconnection free satellite for its telemedicine service.4. Keep It SimpleAbout 26 million childrenborn every year in India. Among young people, the 1.

2 million do not survivebeyond their first 28 days. Appropriate incubators can reduce mortality,infant,but Western incubators are too expensive for most Indian hospitals and healthcare workers Indian rural do not have the training or skills to maintain theseunits. Indian pediatrician Dr. Sathya Jeganathan designed an incubator woodenheated only by a 100-watt bulb. His incubator is inexpensive and requireslittle maintenance. Single unit of detained reduced by half the infantmortality at his hospital.

5. Include the margin  Companies rarely developand market products and services to the citizens on the margins of society,including the poor. Therefore, enormous potential consumer markets again gountapped. Jugaad Smart innovators often move in these markets and a big score.For example, Dr. Rana Kapoor created Yes bank to serve the Indian 600 millionwithout access to the Bank. In business since 2004, the Bank WINS 2% abovecosts ready. It is much better than the average Bank.

“We serve themarginalized sectors of our society…

“. as an essential component of ourbusiness model included,”said khalid. “I don’t see no contradiction betweendoing good for my company and do well for my shareholders.”6. Follow Your HeartJugaad entrepreneursrarely use focus groups to decide what products will present the components toinclude.

They tend to rely on their intuition to develop their products. SteveJobs thought that way. The visionary Apple’s CEO has been the lighthouse forthese popular products and services like the iPhone, iTunes, iPod and iPad. Thework relied upon his own judgement on the products to develop and has notturned to its customers or investors to Apple for approval. Instead, jobs havebelieved in “the customer-driven innovation” which relies onintuition, instead of “customer-centric innovation.”This 6 principle leads usto innovation in  a simple way.

Jugaadthrives on the scarcity, a rapidly changing business, diverse people anddifficult situations.  This book has inspired medeeply gave me a different perspective to innovation.It showed that money can’tbuy ideas or innovation it comes from different vision, to innovate  entrepreneur doesn’t have to think out ofbox, but needs to create whole new box to succeed. Learnings which we getfrom the book are, give opportunities to your company employees who alreadydemonstrate a mindset of jugaad. Don’t worry of interference for patents foryour developments of jugaad.

Instead, monetize your inventions quickly.Internet collaboration tools allow you to join forces with the creators andinnovators of jugaad.