Useful Marketing Essays Examples

Papers collected: 864

Winners group of supermarkets marketing essay

In terms of consumer demand, grocery shopping involves the purchase of a large number of individual products and the size of the bundle is varied according to the size and income of the household. It is important to look at the characteristic of demand for groceries, that is, the pattern >>>

Entry marketing strategies use by kfc report examples

The marketing analysis indicates that the firm's overall performance is perfect and it has the capacity of entering into a new location. KFC is one of the best hotel Services provision company in the world, and its services have found market in almost every continent.

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The effects of social networking on sales and marketing activities: research proposal example

It provides a literature review on the significance of social media in the achievement of companies' business objectives and also provides a review of some of the recent studies conducted about the subject matter. Given the lack of standards when it comes to the effective implementation of social media marketing >>>

International marketing assignment – kfc in china

The scope of KFC in china is highly expansive in nature as the company of KFC is sought out to be one of the of famous western fast food restaurants chains in China."The company operates in 100 countries and territories around the globe. The competitive analysis for the KFC Company >>>

Hershey foods corporation: confectionery division marketing plan

Disposal of chemical and nuclear wastes; dangerous mercury levels in the ocean; the quantity of chemical pollutants in the soil andfoodsupply; and the littering of the environment with plastics, and other packaging materials cause a great damage to the environment [7]. In respect of Hershey Foods Corporation, to develop the >>>

Free report on marketing concept report

Segmentation also occurs due to the inelasticity of the prices of the housing units in the short term periods. The model of the product life cycle is designed by companies as a marketing strategy to cope with consumer behavior at different stages of the product cycle.

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Example of marketing essay

Global product positioning is most relevant during sporting activities; a firm may consider positioning its products by communication through television commercials as was the case of automobile manufacturers. American Red Bull is a global product positioning.

Good marketing principles and practice report example

Define marketingMarketing is defined as the process of passing information to the customers regarding the value of goods and services with the goal of influencing behavior of the buyer. The process of marketing involves the coordination of elements of the 4P's of marketing.

Nestle-marketing oriented company

Nestle try to understand the economic, geographic and social factors which affects the diets of the consumers and try to concentrate on the nutritional and health value of the products. Thus it's clear that Nestle is a Market Oriented company because they try to understand the customer or market needs >>>

Good example of marketing simulation final report essay

In order to familiarize the readers about the type of situation or the role that the players played in the virtual game of firm and marketing strategy management, we were basically selected by the corporate headquarters of the company we are representing or managing to manage its new PC Marketing >>>

B2b marketing essay examples

Differentiating the two: As consumer marketing is aspired at large groups through retailers and mass media, the cooperation process between the seller and buyer is more subjective in business marketing. Marketing to a business is striving to make a profit different from a person for subjective use is alike in >>>

Marketing communications in the development of brand identity

The achievement of these elements will involve the provision of a representation of brand equity strategy that describes the role of integrated marketing communication in the creation and sustenance of brand equity. Brand Identity Development and the Role of Marketing Communications: Brand Experts' View.

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Free essay on marketing management

This means that the employees are well informed of the policies adopted of the products, the vision of the company is also understood and therefore they are better placed in boosting the image of the company to customers. The marketing managers' role is playing as the moderator for the proper >>>

A marketing analysis apple inc. vs dell inc.

On the other hand, the fast growing region is Asia Pacific with the growth of China and IndiaThis marketing analysis report will focus on the two key players namely Apple Inc.and Dell Inc. Nearing five decade in the business, the company has been through lot of transitions and had faced >>>

Essay on starbucks marketing plan

Besides from providing its costumers with a wide variety of the most exclusive and finest coffee in the world, Struck principal objective is to "connect with, laugh with, and uplift the lives of our customers. The last of the markets that Struck appeal to, is those kids and teens In >>>

Example of critical thinking on frontiers of the marketing paradigm in the third millennium

A rather less epistemological and more pragmatic approach is proposed by Fisk that defines the Marketing Systems Theory, which is focused on applying management concepts to a small system, a firm, for studying marketing activities as a total system, which is based on interrelationships between the sub-systems, defining the interest >>>

Good zara international marketing report example

In order to keep up with the trend, the company ensures that it launches new products and designs of cloths to meet the ever changing demand in the fashion industry. Despite the fact that the US market is standard and diverse market, there is need for Zara to first understand >>>

Good example of marketing: disney expansion report

Disney expansion is relative to the previous successes of the company that demonstrate the ability to adapt new place or location, and the significance of finding target market. Target marketing allows the company to focus to the marketing dollars and the message of the brand or product on a specific >>>

Three key characteristics of the marketing concept essay sample

In the aspects of the Employees Britvic is Second reputation company in the market, more peoples are choosing to work in the Britvic. In the aspects of the Population In this case study, more and more old customers are pay attention to their health so Britvic provide a drink that >>>

Example of service product marketing place promotion literature review

Ali Shahhosseini of the University of Tehran, consumers of service look at the premises of the company offering the service as an indicator of the quality of services offered. The image of an organization is mainly affected by the distribution of the outlets of the organization.

The hilton hotel marketing strategy essay sample

In a speech given by Hilton International SeniorVice President Of Marketing, Mike Ashton said that the reward recognised the newcustomer brand promise to put back a little of what life takes out and the philosophy of Equilibrium which influenced how the hotels look, how they develop their products andservices and >>>

Free benefits of direct marketing research paper sample

The purpose of direct marketing is to make a firm's products be identified by the public while instructing the public to buy the products even when these products are unwanted contacts from clients. Direct marketing is vital to various businesses since it enables a business to diversify its marketing strategies,which >>>

Research paper on wal-mart business and marketing tactics

The purpose of this research is the need to understand the operational structure of the organization and how it works within the industry. The official website of Wal-Mart also provided valuable information about the suppliers and investors of the company and it also mentions various projects Wal-Mart is helping the >>>

Example of essay on marketing

To account for the bad debt the company accountantwill provide a debit entry in bad debts account and a corresponding equal credit entry in account receivable account. Percentage of receivable method estimates bad debts by multiplying the percentage allowance for doubtful debts with credit sales only.

Example of marketing strategy report

At the same time, one of the most important things that the company has noted is the fact that customers' preference on the products change and evolve with changing times and in coordination with the latest thing in the market, the world as well as the people's social lives. With >>>

Marketing management – toyota

Along with "cleaner" versions of its gasoline powered cars, Toyota believes that the company's success in the present and future lies in its line of Electric, Hybrid and Plug-In Hybrid Vehicles. The Toyota Way of management continues to advocate efficiency in the production, distribution and sales of Toyota vehicles.

Essay on marketing report on the use of the self image congruence and the freudian personality theory

The third system is the ego which acts to mediate between the id and the superego by balancing the desires of the two. The theory also implies that symbolism of products is used by the ego to compromise the opposing demands of the id and the superego.

Mcdonalds marketing report

Having the hotelier background of CEO Urs Hammer was also a major strength as it provided a link to the hotel industry of Switzerland and demonstrated a high level of professionalism. The concept of McDonalds creating a new innovative hotel product and expanding their market growth was potentially a very >>>

Free essay about marketing: professional selling

The objective of the company is to fill in the gap that lies between the manufacturers and the small size retailers. The company has a small office that is supposed to cater for all the operational activities and the necessary filing of documents.

Principles of marketing essay samples

Marketing as the distinct management function would be responsible to keep the rest of the network organization aware about the customers and being expert on the customer. Yet, every business can have their plethora of human resources, but without marketing it is impossible for them to capture any customers, the >>>

Example of research paper on marketing assignment – pepsico

Pepsi is one of the biggest food and beverage companies in the world with $66 billion in revenues and 25. They focus on maintaining and increasing their market share all over the world and invest in R&D to launch products that meet customer needs and increase sales in turn.

International marketing essay examples

To adapt to this regional belief, McDonald's developed the Chicken Maharaja Mac, instead of offering the Big Mac, which is made of beef. The change in the advertisement's focus is based on the culture and climate of Japan.

Example of research paper on marketing

The implications of campaign in china had a lot of impact in the products the branding and advertising give boost the product in the market.since more people will be aware and can choose to consume it depending on their tests a preferences.promotional products provide a reliable and effective way in >>>

Pepsi’s marketing mix

Mission Pepsi is continuously striving for synergy betweentechnologysystem and human resource to provide product and services to meet the quality, performance and price aspirants of customers.hile doing so it maintains the highest standard of ethics and social responsibilities, innovative product and processes and develop team that keep the momentum going >>>

Nokia corporation – marketing relationships

One of the most vital modes ofcommunicationthat is being adopted by the people today is to include the web and the social networks as the people want to stay connected with the world and this is what Nokia promises to its customers by continuously upgrading its technology. Nokia does not >>>

Why our company should adopt a direct marketing system

We want to thank you all the retailers for the commitment you have shown to our company for all that time, to make it a leading supplier of computers and accessories. It is not that we want to sideline our retailers who have supported us for all that time but >>>

Red bull’s marketing strategy analysis

Secondly, given Red Bull's market segmentation and marketing strategy, Red Bull's decision to target youths aged 18 to 34 translates into opportunity costs for consumers aged 35 and above, and for women. Red Bull could look to traditional and digital forms of advertising, towards the general public to capture a >>>

Good business plan about marketing strategy for nestle india ltd

To examine the action plan and marketing strategies of FMCG, Nestle India is selected, a multinational company which has internationalized its operations and become the world leader in the industry. In a logical context, the report has analysed the India market and its internal and external environment, followed by SWOT >>>

Apple inc. marketing strategies essays example

It produces, among other devices, high quality laptops that have a high performance and durability and are desired in a way that ensures the company meets the needs, tasters and preferences of the divergent customers. Additionally, the company ensures that its branches are located in places which are profitable and >>>

Services marketing company

This is due to the increasing awareness of the enhanced values of corporate branding. In addition, this kind of branding is being employed to bring a new sense and create a new position for the products of one company.

Sample essay on marketing

Lastly, the customer's preferred bran will be examined by identifying the market segment and demographics that the brand targets, the brand's position in the market, and the intangible value that the brand has built over time. The brand in focus for this discussion is Apple and based on the assumptions >>>

Example of research paper on marketing discussion board 1

Therefore, to increase brand awareness and to provide more information of Apple's products, the company could set up various retail kiosks at major supermarkets in Arkansas. Retrieved from apple.com: http://www.apple.com/retail/Apple Inc.

Colgate marketing

In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son. The company has improved its presence in the value-for-money segment through an increase in market share of Cibaca from 5% in the year ended March 2005 to 7.

Social media and events marketing survey essays example

Strongly Disagree- Disagree Agree- Neither Agree nor Disagree- Agree- Strongly Agree I use social media at least once a day.- I use social media for shopping- I use social media to look for events to go to.- I subscribe to updates of various companies and brands through social media.- Social >>>

Social marketing company (smc)

Contribution of SMC to the National Program Social marketing of contraceptives and ORS has proven to be a major contributor to achievement of the health and population objectives of the Government of Bangladesh. The Mobile Film Program is a hallmark of social marketing in Bangladesh, and a major factor in >>>

Free essay about hsbc marketing strategy

As established earlier, the principal intention of the paper is to conduct astrategic analysis of the marketing strategies using HSBC as a leader in the retail banking industry of the world. As a market leader in the current global retail banking sector in the world, it is essential to study >>>

Marketing your brand in the arab world: facebook may not be the best option

But the problem with Facebook nowadays is that with the algorithm for its News Feed changing, the reach for a Facebook page's status update is around 0. But it is important here to remember that there are other digital marketing weapons that are social in nature and that can provide >>>

Twitter: a viable marketing tool for smes?

Is likely to be en of the cheapest to deliver in terms of overall costs because of the relative open nature of the site and the way It ties In excellent and proposed local and national Infrastructure. The new scheme would be a full-length runway to the east of the >>>

Sample business plan on marketing project

From the assignment, it is found that all of the strategies like Place, Price, Promotion and product are in the favor of Company X-1 as far asgenerating net income against all of the competitors. The pricing and promotion strategy identified in this particular assignment for Company X-1 is perfect and >>>

Coca cola marketing mix

Coca-Cola Marketing Mix The marketing mix of Coca cola has been changing over time with more and more products being added such that today it has 3300 products, and many different ways of advertising all those products. Price Because of the availability of the many different products the pricing is >>>

Mcdonalds marketing communication strategy assignment

The in store marketing consist of billboards in the stores of the new product and, which we think is very important, trained cashiers who are asking every customer, after they made their order, if they want to add the 'Vla' to their order.- We choose television because it's relatively cheap >>>

Heineken international marketing

It is theresponsibilityof the management and especially the marketing department to come up with strategies that will get consumers attention to the products and convince them to buy it. Heineken has used push promotion internationally to make the consumers be aware of their new and improved products.

Free marketing plan/feasibility study report example

Based on this continuous economic expansion in the country, Vietnamese has remained the primary tourists to Australia. However, STA has major challenges too in selling this product to the Vietnamese students.

Consumer marketing critical thinking samples

The main objective of this assignment is to analyze the consumer and business markets of a company which is Stanley Black & Decker, a major player in the portable power tool industry. It is a time for SWK to change their marketing strategy completely in approaching both of segmentations, like >>>

Example of principles of marketing essay

Target Market: Company evaluates different requirements of different groups of consumers, and shortlistsegments that can be served efficiently by the company and its products. Positioning: Company positions its brand or product by occupying a distinctive, unique and suitable place in the mind of consumers as compare to rival products.2.

Global marketing strategy case study

On the other hand, adaptation global marketing strategy is the opposite of the standardization marketing strategy. In addition, the standardization marketing strategy is a subject of external and internal constraints.

The importance of integrated marketing communications imc to amazon

A well-designed IMC plan coordinates every element of the marketing mix: products, prices, distribution methods, as well as promotions and presents a simple and unified message to the consumers. In doing so, Amazon continues to gain a strong edge within the market and is giving the other retailers, a serious >>>

Free term paper about marketing analysis

The success of an organization lies in its undertaking to a thorough investigation of potential opportunities in meeting the needs of the customer wants in accordance with the current trends which make them own the product in view of the image created. An organization of the magnitude of Apple has >>>

Free business plan on international marketing for polycorp ltd

Polycorp is doing a commendable job in the international marketing considering that the company leaders have developed a global awareness and mindset in order to handle the changes as needed. In conclusion, as one of the best managed companies in Canada, Polycorp is doing a terrific job in its international >>>

Internet-based marketing blog research paper

Lastly, Snapple website integrates Facebook and twitter to view and maintain contact with the loyal customers of Snapple. This enables Snapple to interact lengthily with the customers and also account for the number of fans it has.

Example of essay on experience with google marketing tools

I searched the keyword "women's dresses" on Google AdWords and Google Insights. The data I got from the search was very useful for marketing on GoogleFirst, I tried Google AdWords Tool.

International marketing plan report examples

The implementation plans help businesses to concentrate and utilize the available resources and opportunities to realize profits and become competitive in the market. On the other hand, the external environment composes of the outside factors that affect the growth of a marketing plan.

Studio 6 bistro marketing strategy report examples

Marketing and advertising strategies are so extremely important for startup businesses that it can be one of the primary indicators of the company's success in future, aside of course from more innate factors such as the necessity index ofthe products and or services being offered, and the sell-ability as business >>>

Good essay about marketing concepts and strategies

The next step in the marketing plan is to decide the market that is to be targeted and the audience of that market is keenly studied. How brand awareness relates to market outcome, brand equity, and the marketing mix.

Red bull’s overall global marketing strategy

For a product like Red Bull, the size and per capita income of its target market is the most important criteria used in International Market Selection. Another strategy that Red Bull can use to expand in the Indian Market is to carter to the larger number of truck drivers that >>>

Example of research paper on situational analysis: marketing analysis of emwatch incorporated

The EMwatch is a classic example of a simple wrist watch that can be used to make and receive calls, send SOS messages and retrieve information on the location of the wearer using GPS technology. The company has perfected the art of combining the latest miniaturization techniques in mobile telephones >>>

Taco bell marketing

Many people are known to be relatively health conscious, hence therefore an aspect that Taco Bell will have to consider is the quality and the healthiness of the food that will be served to the local consumers. Besides fast food, bringing in a Tex-Mex cuisine will not be something new >>>

Marketing: walmart research paper samples

Wal-Mart current marketing segmentation strategySince its inception, the core marketing strategy that Wal-Mart has employed aligns with the need to provide customer with relatively cheaper prices. However, the dynamic nature of Wal-Mart customers has resulted in the need to restructure its marketing strategy and its marketing segmentation.

Creative writing on marketing strategies assignment

The marketing mix of a company is made up of four things, that is the price, product, place and the promotion. When it comes to the promotion, the companyconsiders the mediums of advertising that are available in the market.

Free marketing and management law case study sample

The respective entities entailed refusal of Wikipedia to remove thepictures were declined based on the entities of copyright based on the notion that the pictures failed to subsist in the pictures as they failed to have a human author. The controversial aspect that aligns with the Monkey selfie scenario in >>>

Minimum wage and nike marketing phrase

To many, Nike has become a symbol of the evils ofglobalization a rich Western corporation exploiting the world's poor to provide expensive shoes and apparel to the pampered consumers of the developed world. The clear implication of the story was that Nike was at fault here for allowing such working >>>

Good example of marketing mix: a tool for promotion essay

For example, I am a sales representative for a computer retail store seeking for promotion, to which the 4P's of marketing will be used to convince my managers to award me of the position that I am targeting. Application: In this case, as a sales representative the best way to >>>

Free guerilla marketing essay example

The idea of guerrilla marketing is for the reason of building a memorable bond with the customer at a personal level. The following are some of the guerrilla marketing strategies that went wrong because of the above reasons.

Marketing assessment of the company spend report sample

In addition to these dates, the company has another set of trade dates that range from January to June based on the sixth day of the month records. Based on the data analysis of the spreadsheet offered in the company's site, it is evident that between April and December, the >>>

Business plan on marketing plan: big mac

The Big Mac has been in the market for over five decades and, as it were, may be said to be in the maturity stage in the product cycle. In addition, as more competitors emerge, it is imperative for MacDonald's to diversify its marketing approaches with a view to improving >>>

Marketing and management of coca cola company

In issue 1, the study has described brief summary of the organization and the industry in which it operates. The study will discuss the marketing and management of Coca Cola Amatil in Australia.

Good critical thinking on marketing management

In the field of marketing, enhancement in the brand is the core specific valuefor the sake of an organization, and it can be done with the help of effectiveness. CP has a great name in different markets of the world, and the main reason behind the renowned name and provision >>>

Term paper on marketing plan

Samsung is one of the companies that have been on the leading in developing, marketing strategies that are aimed to improve the brands name and make it the leading company in the market. With the many challenges facing the society one of them being global warming, there is a need >>>

Free marketing essay sample

Steve Jobs is credited with one of the greatest turnarounds in history, when he rejoined Apple and invigorated the company to bring out a slew of innovative products. The marketing of products with their unique names, together with superior quality, gave a unique aura to Apple products.

The efficiency of sme facebook page for marketing purposes

Not only the restaurant or the plumber, but also the cook, the food truck, the artisanal soap factory, the hairdresser of the village, and so on. Because Facebook is like a refrigerator, or like the shelf of your supermarket: you have to store, clean, restock and above all, you have >>>

Free business plan on brief business and marketing plan

Amazon has lost of books and probably you will be able to find most of the books ever published.- Kindle is popular around the world. If my product will provide benefits, I described before, than client will be happily willing to pays for this product and tell their friends about >>>

Free essay on marketing questions

People who have greater knowledge in a particular field know the tricks of the trade; thus, they are better able to devise better solutions to the problem. The two major factors that determine the structure of a company are; the good or service it wants to produce and the vision >>>

Research paper on the donut marketing challenge

The company has designed its products to suit the valentines' campaign by shaping the doughnuts inn a heart shape, using bright colors and giving offers for clients. The original doughnuts have no sprinkles and are round with a hole in the middle.- Impact of the internetThe internet has been instrumental >>>

Free marketing management essay sample

It uses both primary and secondary sources to analyze the Nike's footwear brand equity and positioning. Nike's logo is recognized worldwide and its brand are very popular not only US but in all continents of the world.

Marketing communication mcdonalds

McDonald's is one of the world's largest brand for a reason. According to Allison Perlik, McDonald's relies highly on targeted advertising and marketing communications and this is a central reason it is one of the world's best-known brands.

Free essay on the legal and ethical considerations of marketing in america

The most recent adjustment that is to be implemented is the prohibition of marketing tobacco to kids and teens. Marketing of banned substances is also considered to be unethical and illegal in the marketing of such commodities.

Good case study on marketing

In the year 2010 the total marketing budget of the company for media, video and mobile promotions is $1 million. While, in the year 2011 the company is planning to double this investment due to the huge returns and response of the marketing budget that rewarded the company and has >>>

Kone marketing plan essay sample

The number of people involved in making the purchasing decision for an elevator varied greatly based on the size and cost of the building. Customer feedback will be taken to improve the design and functions of MonoSpace.

The importance of marketing research essay example

Market research is helpful in many ways, and some of the most important ways are defined below:- Gaining information about the market and consumers- Segmenting the markets in a better way and formulating strategies to meet the needs and wants of these segments- Identifying and analyzing the trends in the >>>

Business to business marketing essay

Often, the products have to be customized to client specifications, the marketer would have to take time to understand the needs of the client, and deliver products which conform to these specifications. Due to the increasing competition from upcoming firms, and the restricted business units, these companies may have to >>>

Marketing intelligence: using market research to develop a product range essay sample

GuidelinesA description of market research Identification of the role and importance of market research Evaluation of quantitative research techniqueEvaluation of qualitative research techniqueQuestion 2. GuidelinesA description of the UK's soft drink marketAn evaluation of the opportunities and threats in the UK soft drinks market for this companyTask 4This task offers >>>

Free marketing plan business plan example

Through the inculcation of plausible marketing strategies, the business is bound to generate effective marketing campaigns that are construed towards sustenance of revenue yield and market position within the business environment. Accordingly, the inculcation of the below the line approach should aim towards ensuring that the various customers comprehend the >>>

Example of grubhub abbreviated marketing plan essay

The order will be delivered to the restaurants just on their devices and they also then deliver the foods to the customers. The fact that they give attention to urban areas of the region is also beneficial to these target demographics due to the fact many young specialists and college >>>

Zoll medical corporation strategic marketing

The U.S.market is the largest single consumer of medical equipment and supplies in the world. Medtronicshare of the market has slipped from the high of 47percent in 2002 with the entry of Heartsine and Defibtech in the market coupled with the acquisition of MRL by Welch Allyn.

Sample essay on marketing tools and efforts to reduce obesity

The initiative also helps the parents in purchasing healthier meals for their children.- Find a company or organization that you think is using online marketing tools to reduce the trend in childhood obesity. It utilizes online marketing tools to attract the kids to buy healthier meals from the restaurant.